Privacy policy
Last updated: June 25, 2026
This Privacy Policy describes how Purefemm LLC (the "Company", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from purefemmhealth.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Contact details including your name, address, phone number, and email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, and other information used for account security purposes.
- Subscription information including your selected plan, billing frequency, and payment details.
- Customer support information including the information you choose to include in communications with us.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy.
How We Use Your Personal Information
- Providing Products and Services. We use your personal information to provide you with the Services, including to process your payments, fulfill your orders, send notifications related to your account and purchases, manage your subscription, arrange for shipping, and facilitate returns.
- Marketing and Advertising. We may use your personal information to send marketing, advertising, and promotional communications by email or text message, and to show you advertisements for products or services.
- Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity.
- Communicating with You and Service Improvement. We use your personal information to provide customer support and improve our Services.
Cookies
Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site and Services, to run analytics, and to better understand user interaction with the Services. We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some features to work incorrectly or become unavailable.
Our website recognizes the Global Privacy Control (GPC) signal, which enables you to opt out of certain uses or disclosures of your information.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
- With business and marketing partners, including Shopify, to provide services and advertise to you.
- When you direct, request, or otherwise consent to our disclosure of certain information to third parties.
- In connection with a business transaction such as a merger or bankruptcy, or to comply with any applicable legal obligations.
Categories of Personal Information Disclosed (Last 12 Months)
| Category | Categories of Recipients |
|---|---|
| Identifiers (name, email, contact details, order information) | Vendors performing services on our behalf; Business and marketing partners; Affiliates |
| Commercial information (order and shopping information) | Vendors performing services on our behalf; Business and marketing partners |
| Internet or network activity (Usage Data) | Vendors performing services on our behalf; Business and marketing partners |
| Geolocation data (country-level via IP address) | Vendors performing services on our behalf |
We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.
We have "sold" and "shared" (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows:
| Category of Personal Information | Categories of Recipients |
|---|---|
| Identifiers (name, email, phone number) | Business and marketing partners |
| Commercial information (records of products or services purchased) | Business and marketing partners |
| Usage Data | Business and marketing partners |
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites.
Children's Data
The Services are not intended to be used by children under the age of 13, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.
Security and Retention of Your Information
We use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, loss, destruction, or unauthorized access. Our security measures are continuously improved in line with technological development.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, or resolve disputes.
Your Rights
Depending on where you live, you may have some or all of the following rights in relation to your personal information:
- Right to Access / Know: You may have a right to request access to personal information we hold about you.
- Right to Delete: You may have a right to request that we delete personal information we maintain about you.
- Right to Correct: You may have a right to request that we correct inaccurate personal information.
- Right of Portability: You may have a right to receive a copy of the personal information we hold about you.
- Right to Opt Out of Sale or Sharing or Targeted Advertising: You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising."
- Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
- Managing Communication Preferences: You may opt out of promotional emails at any time by using the unsubscribe link in our emails.
You may exercise any of these rights by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights.
California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the rights described above. To submit a request, please contact us at info@purefemmhealth.com.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:
Purefemm LLC 1201 North Market Street, Suite 111-P66 Wilmington, DE 19801, USA
Email: info@purefemmhealth.com Website: www.purefemmhealth.com/pages/contact
For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the data controller of your personal information.